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Marketing campaigns

Run your first marketing campaign

7 min read

Campaigns send one personalised email to every contact in an audience, from your verified domain.

1. Build an audience

Open Contacts, create an audience and import a CSV or add people by hand. See Import contacts from CSV.

2. Create the campaign

Open Campaigns → New campaign. Choose the audience and a From address on a verified domain (for example Brand <news@mail.yourbrand.com>).

3. Write it

Click Write with AI, describe the email in a sentence or two and pick a tone and language. You get a subject, an alternative subject, preview text, HTML and plain text. Replace any [placeholders] with real facts. Personalise with {{first_name}} or any CSV column.

4. Test it

Send test delivers a real email marked [Test] to you (or up to 3 addresses), personalised with the first contact's details.

5. Send or schedule

Send now, or pick a date and time up to 90 days ahead. Unschedule any time to edit.

6. Read the report

The campaign page shows progress, accepted, opens, clicks, bounces and unsubscribes, refreshing while it sends.

Every campaign email gets a visible unsubscribe link and one-click unsubscribe headers. People who unsubscribe are skipped forever.
NextImport contacts from CSV